6 Common Mistakes That Cause The Failure Of Mobile Apps

The app stores are flooded with mobile apps, which is a great advantage for users in terms of choice. However, the fact itself makes things challenging for businesses because they need to beat tough competition to stand apart and engage the potential customers. What more, it is a proven truth that a majority of apps are abandoned after only being used once. This leaves businesses wondering about the reasons for their app’s failure and what could have been done right to change the circumstances. If you are looking for a foolproof plan, it is best to understand the possible mistakes that can ruin the fate of your mobile app. Here is a list of mistakes that every mobile app development company in India and abroad would want to avoid.

1. Not solving any real-world challenge

The purpose of creating a mobile app is to resolve a specific challenge, such as enabling mobile shopping, bringing navigation to mobile devices, getting real-time weather updates, or more. If your mobile app is not addressing a pain point of the consumers, there is no reason that they would download it on their devices or retain it for later use.

2. Not understanding the target audience

The success of a mobile app is totally dependent on its ability to match the needs and expectations of the target audience. If you are creating a learning app for children, for example, it needs to have a colorful interface rather than graphs and charts to ensure that it is eye-catching enough for the target audience. An app that fails to match the user persona is destined to be abandoned.

3. Not being sure about the platform choice

Every business has customers spread over different mobile platforms and the proportion of one platform users may be more than that of others. The choice of the development platform, therefore, should be made on the basis of this proportion. If a majority of your actual and potential customers use Android devices, investing in an iPhone app will not be a good idea.

4. Ignoring the app security

Not paying attention to the app’s security features is one of the major reasons for its failure. After all, the business app is going to gather key personnel (and probably, financial) data of the users. Any breach in security can lead to the loss of data as well as the trust of the customers. Security is particularly significant for mobile banking app development, where the account and card details of the customers are at stake.

5. Not ensuring high performance

Like security, performance is another critical determinant of a mobile app’s success. An app that loads slow or causes glitches is most likely to be left alone on the App Store. Even if the users do download and install it, they would want to uninstall it at the earliest. So you should make sure that the app performs well enough to be retained by the users.

6. Having too few or too many features

While app features make all the difference to its success, they can also be the cause of its failure. Having too few of them can be indicative of a useless app while too many of them can impact the performance and leave the user confused as well. Ideally, you should have the basic ones and others that are value-adding. Also, discuss the User Interface as a part of professional mobile app design services to get an appealing interface for the app.

These are some of the common mistakes that you should bypass completely while ideating a business app. Getting experts to work on your project matters too as they can help you fine tune the smallest details and create an app that delivers ultimate success for your business.