What is Beacon Technology & its Impact on Mobile App Development?
If you own a business or you have any knowledge of marketing than you might have heard the term beacon technology. This technology was introduced in 2013 and emerged rapidly since then. It is quite obvious that the iBeacon App Development Services is the future of the marketing landscape. Introduction to Beacon Technology Beacons are small, wireless transmitters implementing low-energy Bluetooth technology to send signals to nearby devices. They are the innovative developments in location technology and proximity marketing. In simple terms, they connect and transmit information to smart devices making location-based searching and interaction smooth and more accurate. Beacon Technology & Mobile Apps – A Perfect Combination Beacon devices usually work on a ‘detect & inform’ approach in which the notifying part is accomplished with the support of a mobile app. When a person walks ahead a beacon-infused IoT network, the nearby beacon transmits the code as notification to...